Take a look at this hilarious video where an Icelandic man is promoting knitting and crocheting for men. His understated manner makes me think about the office, as if it was a mockumentary, but I think it's dead serious. Brilliant of Iceland to promote itself this way. and great that gender-roles get challenged this way, the guy really knows what he's doing, he can actually stitch!
How to knit like an Icelandic man from Iceland on Vimeo.